Industry News

Articles provided by InmanNews

Power favors T-shirts over suits

Climb Real Estate Group power broker Kevin Gueco’s taste for high fashion has landed him in the San Francsico Chronicle, which details every aspect of his wardrobe, from “Japanese salvage denim and designer sneakers” to American Apparel T-shirts and a ...

Drone helps broker discover whether clients have a few shingles loose

Tulsa, Oklahoma-based broker-owner Darryl Baskin says the drone footage he shoots gives his sellers an advantage, showing to the best advantage features like spacious backyards and sturdy roofs. On a flight observed by the Tulsa World, he discovered his client ...

Google just officially axed its Authorship program

Google just officially axed its Authorship program. If you’re not familiar with Authorship, the idea was a way to connect your online real estate content (like your blog) with your name and photograph in Google search. ...

How NOT to negotiate a real estate transaction

One of the most important aspects of my duties is to be able to negotiate the best price, terms and set of conditions for my client. Over the last 10 years I've learned a lot about myself and about people in general. It's almost always a give and take, as they say ...

Move beyond social media as a shiny object and create a social business

HubSpot's Laura Fitton explains how to graduate from using social media as the next shiny object to running a social business that attracts visitors and converts leads into closings ...

Déjà vu all over again as mortgage rates inch down toward 4 percent

Mortgage rates are getting close to 4 percent again, but don’t expect another refi boom, Calculated Risk’s Bill McBride writes — many homeowners refinanced when rates dropped below 4 percent in 2012 and 2013. Rates for 30-year fixed-rate mortgages averaged ...

CRM provider Contactually signs large Southern California brokerage

Customer relationship management provider Contactually has signed up Southern California’s First Team Real Estate, giving the firm’s more than 1,600 agents free access to the tool. It’s Contactually’s biggest enterprise-level contract to date. First Team Real Estate’s 18 offices span the Los Angeles, ...

How to walk your clients through listings even when they can’t be there in person

Some real estate agents share live video of properties from their mobile devices to help faraway clients virtually scope out homes. But what if you could expand those private showings into virtual open houses? That’s one service that video-sharing app ReaLync ...

Big questions cloud decision to start own brokerage or join existing one

Many people say I am my own brand and yes that is true. That, however, does not provide infrastructure or support for creating a strong business. I want to stick to what I do best: meeting people and negotiating deals ...

Why homes in Costa Rica, Belize and Mexico are showing up in Chicago’s MLS

Recognizing that its member agents and brokers are not only selling to international buyers but representing listings in other countries, one of the nation’s biggest multiple listing services has streamlined the process for its members to enter, search for and ...

Listing portal Zameen.com seizes the day as 3G comes to Pakistan

The Pakistani listing portal Zameen.com has rolled out a listing search app for the iPhone. That wouldn’t be an earth-shattering achievement for a U.S. listing site, but it’s kind of a big deal in Pakistan. The country just auctioned off rights to build 3G and 4G networks to ...

Definitive guide to Google Analytics for real estate professionals: Part II – The Overview Reports

In Part I of our Definitive Guide on Google Analytics, we reviewed how to set up your account and configure your settings. Now we’re going to take you through the Overview Reports so you can understand whether your website is working for your business and where the opportunities are for you to make it work better. ...

App lets you turn your listing photos into narrated slideshows in minutes

Some real estate agents are finding the narrated slideshows they create with SpeakingPhoto are an attractive marketing alternative to listing videos, or that they complement them. SpeakingPhoto lets you add voiceovers to photos and combine them into a slideshow of up to eight photos that can be easily shared on social media or through text and email ...

Surprise: There’s serious support for agent matching services

Realtor.com’s experiment with AgentMatch may have been short-lived, but a majority of Inman News readers say they approve of services that match agents with consumers based on sales data. Nearly 6 in 10 Inman News readers (57 percent) responding to ...

Portal hacks: how to get your money’s worth out of online leads

The big real estate search sites -- Zillow, Trulia, realtor.com and homes.com -- attract tens of millions of visitors every month, and real estate brokers and agents are paying big dollars for the leads the portals generate. Some who know the game best share the tips, tricks and power plays that make online leads worth the time and money you invest. ...

The top brokers’ blueprint to choosing a transaction system

In our latest webinar we took a look firsthand at how brokers can and SHOULD choose a transaction system for their agents and their office. Joelle Senter of dotloop and Craig McClelland of Metro Brokers Better Homes and Gardens Real ...

NAR-backed agent ratings pilot program in California, Illinois, Florida fizzles

An agent ratings pilot program backed by the National Association of Realtors has ended without being renewed after reportedly low adoption rates by agents and lack of support for the program at the national level.   In August 2012, survey-based agent ...

5 reasons real estate agents should dump their Facebook business pages

If you're a celebrity real estate agent, this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year, this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate or delegate to social media marketing, this article is NOT for you ...

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