Industry News

Articles provided by InmanNews

Innovative broker touts new ‘mobile-first’ website

Marking the broker’s latest effort to use technology to better serve and attract clients, San Francisco-based Pacific Union has unveiled a “mobile-first” website and set of mobile applications that it says will provide richer content, including updated information about “micro-markets” throughout the San ...

Melissa Kwan: ‘Movements never happen with just one person or company’

The Spacio CEO talks about why transparency is paramount and reveals which cross-continental move helped her business ...

Artificially low interest rates hurt job growth, housing sales

Companies get a better return on investment buying back shares than hiring employees or investing in capital equipment. Buying back a company's own shares is so attractive, it even makes sense to fire employees and reinvest the savings to do so. But what are the larger economic consequences of this behavior — both for job growth and housing sales ...

TopProducer CRM connects prospect data with business best practices

Most people would agree that the person who knows it all isn't that much fun to be around. And that's who I think of when initially describing TopProducer CRM (customer relationship manager). Whatever question you have about its capabilities, there's a feature with an answer ...

Rae Catanese: ’80 percent of my leads come from my real estate blog’

"I have more than 480 articles since I started blogging in 2006," says Catanese. "All of my articles pertain to my market, and most of them come from questions that buyers and sellers have asked me. I answer their question, and there's my blog post. " ...

4 hot strategies to boost your online real estate presence

What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid "vanilla marketing," identify "trending personas," incorporate niched-based tagging and employ targeted boosting ...

What’s really driving KW’s success? Watch the video

Did you know that Keller Williams’ new CEO, Chris Heller, got his real estate license at age 21, and sold more than 100 homes a year for 18 consecutive years? At Real Estate Connect New York City, Heller sat down ...

8 ‘extras’ that help sell a house

There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers, a possible open house here or there, and everything else that goes into good marketing. ...

5 tips for working within Facebook’s promotional limits

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are "too promotional." That's the bad news. ...

Real estate disruption won’t be what you think

Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected ...

Watch bird’s-eye video of Boston’s snow-covered cityscape

Boston Virtual Imaging, a specialty video and photography firm, compiled this aerial view of some of the city's historic landmarks dusted by the historic winter storm ...

California IDX website provider moves into Florida

RealtyTech Inc., a California-based provider of agent and office IDX websites and Internet marketing tools, has broken into the Florida market and expanded its customer base and line of products by acquiring Strategic Agent Inc. Strategic Agent’s existing clients will ...

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Commercial, ERA and Sotheby’s ...

When Fed raises short-term rates, pray long-term rates don’t follow

Federal Reserve Chairwoman Janet Yellen’s testimony, inherently a forecast, overwhelmed all other forces on markets this week. Yellen did a fabulous job. When the future is deeply uncertain, it’s the job of the Fed chair to turn on the fog, ...

Brokerage promising to rain Internet leads on its agents

International brokerage eXp Realty has launched “Making It Rain,” a new marketing program to generate Internet leads for its 540 agents. Agents pay a minimum of $100 per month to join the program and in return eXp will market their branded ...

Zillow’s drinking the Trulia Kool-Aid, realtor.com gets feisty

Realtor.com operator Move Inc. has been feisty out of the gate with its new rival, Zillow Group Inc. Just a week after Zillow’s acquisition of Trulia closed, the two already have a new court date. On March 12 a judge will decide whether ...

Inman announces daily real estate technology reviews — coming next week

How do you find the best software (or hardware) for your budget and work environment? Next week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business ...

Does staging add value to the home-selling process?

From Realtors to bloggers to HGTV, sellers hear about the need to get creative to attract prospective buyers to their homes. Another popular option is home staging, which involves arranging and decorating the home in a way that appeals to a wide range of buyers. But in my experience, this is a difficult task for most many homeowners ...

Realtors